LOS ANGELES — Actress and entrepreneur Sydney Sweeney is turning up the heat ahead of her milestone 29th birthday, unveiling a high-profile, risqué advertising campaign for her personal lingerie brand, Syrn.
The collection, aptly titled “Birthday Boobs,” is scheduled to drop on September 1, 2026, just ahead of Sweeney’s actual birthday on September 12. Photographed by Greg Swales, the promotional imagery features the Euphoria star posing around oversized birthday cakes while wearing sheer lace pieces, matching thongs, and garter belts.
Expanding Fashion Entrepreneurship
Syrn launched earlier this year as a direct extension of Sweeney’s personal venture into fashion and body-inclusive retail. The brand features an extensive size range designed to address common fit challenges. Rather than merely licensing her name, Sweeney serves as the founder and central creative force behind the label, actively overseeing design and promotional rollouts.
Alongside the photo series, the campaign rollout included a teaser video depicting Sweeney in a kitchen setting interacting with birthday ingredients. While the bold visual campaign immediately generated massive social media engagement and viral discourse across entertainment platforms, it also cemented Sweeney’s ongoing shift toward expanding her commercial footprint beyond traditional acting roles.
About the Author
Discover more from Geek Digest
Subscribe to get the latest posts sent to your email.
