LONDON — Entrepreneur and fashion mogul Kim Kardashian drew significant attention during London Fashion Week, stepping out in a daring, semi-sheer nude corset gown to celebrate the grand opening of SKIMS’ newest flagship store.
Kardashian arrived at the Regent Street venue wearing a custom creation by designer Ludovic de Saint Sernin, marking a prominent high-fashion moment for the brand’s ongoing European expansion.
Flagship Opening and Event Highlights
The high-profile celebration marked the official launch of the shapewear brand’s first European flagship location, a multi-story retail space carrying the full SKIMS product range.
- The Attire: Kardashian’s floor-sweeping mermaid-silhouette dress featured a structured, corseted bodice with a deep sweetheart neckline accented by silver grommets, transitioning into a gauzy, semi-sheer skirt complete with a waist-high diagonal leg slit and lace-up detailing.
- Collaborative Preview: The striking ensemble served as an informal preview of an upcoming limited-edition capsule collection blending SKIMS’ foundational shapewear aesthetic with Ludovic de Saint Sernin’s signature transparent design elements, slated for release in October.
Brand Growth and Retail Strategy
Co-founded by Kardashian and Jens Grede in 2019, the brand’s establishment of a permanent London hub underscores its broader strategic push into international physical retail markets. Company representatives noted that the Regent Street location will serve as the primary retail anchor for the region as the company continues to scale its brick-and-mortar operations globally.
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